Sarah Belli

Case - Elixsir

Elixsir is a sustainable syrup brand design I created from scratch. It’s a complete brand experience developed with care—from the very first idea to the final presentation. This case explores the full creative process behind Elixsir: building the concept, crafting the visual identity, designing eco-conscious packaging, and bringing it all to life through a website and promotional video.

I wanted Elixsir to be more than just a pretty design. The goal was to create a sustainable syrup brand design that feels thoughtful, easy to use, and genuinely better for the planet—without compromising on style or functionality.

Stylish café interior with warm wooden details, modern furniture, and plants. The Elixsir logo is prominently displayed in gold on a dark wall behind the coffee bar, which is equipped with espresso machines, cups, and stools.

What Is Elixsir?

At its core, Elixsir is about making coffee sirup simple and environmentally conscious. The product: small, single-use syrup capsules made with high-quality ingredients. The twist? The entire experience—from the capsule to the packaging—is designed to reduce waste, be easy to use, and still feel like a small luxury in your daily routine.

I created the entire brand from scratch. That meant developing the strategy, crafting the messaging, designing the logo and visual identity, and applying it across every touchpoint. This included packaging design, a custom website concept, a promotional campaign video, and branded content for social media and retail use.

Each step in the process was carefully considered to support the brand’s core message: less waste, more flavor. That meant not only focusing on clean design and usability, but also aligning every decision with values like transparency, sustainability, and user-centered thinking.

Web Design

Magazine & Editorial Design

Social Media Graphics

Advanced Image Editing

Print Design

Branding & Visual Identity

Visual identity

Elixsir logo in black script with stylized dripping ends on the first and last letters, set against a light grey background.
Black storefront sign with the Elixsir logo in gold lettering, mounted on the side of a building in a city street.
Three framed Elixsir posters hanging on a light green wall, each showcasing a different syrup flavor—Tiramisu, Matcha, and Honey—above a layered coffee drink. Surrounded by plants and a wooden bench in a cozy, modern setting.
Hand pouring Tiramisu-flavored Elixsir syrup capsules from a box into a reusable coffee cup. Coffee beans are scattered on the wooden table, and the cup lid rests beside it.
Person wearing a beige apron holding a black box of Elixsir Matcha syrup capsules. The packaging features a matcha leaf illustration and labels that read "300 capsules," "MILD taste," and "ECO packaging."
Box of Elixsir Honey syrup capsules placed on a dark counter with black coffee cups and wooden stirrers in the background. The packaging features a honey jar illustration and labels reading "300 capsules," "MILD taste," and "ECO packaging."
Three Elixsir syrup capsule boxes displayed side by side on a transparent background: Honey (brown), Matcha (green), and Tiramisu (dark brown). Each box highlights "300 capsules," "MILD taste," and "ECO packaging."

Packaging Design

The Elixsir packaging design was one of my favorite parts of the project, because it allowed me to blend practicality with visual storytelling. The packaging is made entirely from recyclable cardboard and is inspired by the tactile, familiar look of traditional coffee bags—something that already feels at home in your kitchen.

Functionality was just as important as aesthetics. The box includes a simple, intuitive opening mechanism so that it’s easy to access your syrup capsules while keeping everything neat and organized. No messy bottles or sticky caps—just a smooth system that works with your morning routine, not against it.

Each capsule flavor is represented by its own color palette, carefully chosen to reflect its taste and personality. This not only helps the user quickly identify their favorites, but also adds a layer of personality and warmth to the overall packaging experience.

Top view of the Elixsir Honey syrup capsules box, showing the open white flap and brown-and-yellow packaging design with the Elixsir logo and flavor name.
Front view of the Elixsir Tiramisu syrup capsules box in dark brown packaging. The design features an illustration of a tiramisu dessert and labels showing “300 capsules,” “MILD taste,” and “ECO packaging.”
Close-up of the Elixsir Matcha syrup capsules box, featuring a green tea illustration and the text “300 kapsler,” “MILD smag,” and “ECO emballage.” Several green capsules are scattered in front of the box.
Three Elixsir syrup capsule boxes—Honey, Matcha, and Tiramisu—displayed side by side with matching colored capsules arranged in front. Each box highlights “300 capsules,” “MILD taste,” and “ECO packaging.”
Close-up of a hand with manicured nails gently holding a translucent syrup capsule upright on a light surface.

Digital desgin

Website
I created a complete web design concept in Figma, focusing on a clean layout and a modern, welcoming look. The site structure is built to guide users through the Elixsir story—from discovering the product to learning about the sustainable mission, and finally, purchasing their favorite capsules. Every element was designed with usability in mind: large buttons, simple navigation, accessible fonts, and mobile responsiveness.

The content emphasizes clarity and storytelling. I included space for flavor descriptions, sustainability information and user reviews. The design mirrors the brand’s values—clean, minimal, and people-focused—while also being playful yet professional.

Video
To help bring the brand to life even further, I created a short campaign video that walks viewers through the story behind Elixsir. The video highlights the product, explains the mission, and introduces the visual identity in motion.

Since I didn’t have access to a voice actor, I used a text-to-speech model for the voiceover. While not ideal, it allowed me to communicate the concept in a clear and structured way. If this were a real-world launch, I would definitely invest in a professional voiceover and music license to elevate the video’s emotional impact and polish.

See the website
See the video
Two floating laptops on a transparent background. One screen displays Elixsir’s product website with syrup capsules, while the other shows a YouTube video with the Elixsir logo and “Sirup kapsler” title.

Reflection

Elixsir has been one of the most rewarding and educational projects I’ve worked on. It gave me the opportunity to stretch across multiple disciplines—branding, packaging, video and storytelling—while staying true to a central vision and message.

One of the biggest takeaways from this project was learning how to balance creativity with responsibility. Designing something sustainable isn’t just about choosing recycled materials, it’s about asking: how will this be used? Where will it live? How can it make someone’s life just a little easier, without leaving a bigger footprint?

The process also helped me define what kind of designer I want to be. Someone who pays attention to detail, who listens to what people need, and who designs with empathy and purpose. 

At the heart of Elixsir is a simple belief: design can be beautiful and responsible. Functional and emotional. Thoughtful and joyful. And I think that’s what I’ll carry with me into every project that comes next.